Wendy’s TV spot changes with the score
Cory Bergman December 21st, 2006
Coming this weekend, Wendy’s will air a spot inside a football game on Fox Sports that will dynamically change its content based on the score of the game. The ad features three talking racoons, so if the game is 0-0 at the break, one will say, “I may be nocturnal, but this game is putting me to sleep.” The ads have 11 variations, and the technology is powered by Visible World. The idea is not a new one: some ads have been changing based upon the weather for over a year now.
2 Comments Add your own
1. thedetroitchannel | December 21st, 2006 at 7:19 am
“the ads have 11 variations” except when the lions are playing. in that case the two racoons are shown with Wendy’s paper bags over their heads.
2. Robocop | January 20th, 2008 at 6:28 am
Wow, thanks for the excellent information!
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