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The Apple Ads have a Japanese counterpart. Two Japanese actors play out what seem to be similar scenarios to what we’ve seen in the American campaign. The Japanese ad that shows the virus-prone “PC” character getting the flu, for example, is the closest reproduction to the esteemed work of John Hodgman and Justin Long.
(via Valleywag)
Disclosure: I own shares of Apple stock. I bought too high, however.
6 comments December 22nd, 2006
CondeNet is expanding its fore into video by teaming up with The FeedRoom. The Conde Nast internet group will have its video powered by the NYC-based web video firm. Expect to see the vids first on Epicurious.com, Style.com and men.style.com.
1 comment December 22nd, 2006
There is still a fear among TV stations that sharing their video on YouTube will cannibalize from their site’s views. Ever the contrarians, we suggest using YouTube as a great way to promote yourselves. If you have a video you think could “go viral,” put it on YouTube. It’s the best promotion you’ll ever run. My client, NECN, burned its logo and web address into the video of Massachusetts politicians singing “The 12 Days of Christmas.” Warning: Their voices are, well, like you’d expect…
My dream? That this gets passed around New England like crazy. Stop worrying about “cannibalization” and start taking advantage of this terrific promotional tool.
11 comments December 22nd, 2006
Google Patent Search is now live - and a whole lot of fun. (Check out the pants from 1886 and, of course, the Flying Car.)
2 comments December 22nd, 2006
This year, the Consumer Electronics Show and Macworld are going head-to-head. Both are the week of Jan. 9 and those who cover our industry are choosing which to attend. Over at PaidContent, Staci writes she’ll be in Vegas at CES. She’s part of Robert Scoble’s “Dream Team” list of interviewees. Meantime, Microsoft is hosting a blogger’s lounge at Macworld. (Last item.)
2 comments December 22nd, 2006
On my annual list of Stuff I Got Seriously Wrong was LinkedIn. I joined up a few years ago, and then didn’t really hear from anyone. So I thought it was passe. Classic journalist mistake: assume your experience is universal. All of a sudden, I started getting a ton of invites (still welcome: mail@stevesafran.com.) from friends. Turns out LinkedIn is now valued at $250 million and just got another $13 million in funding. When I’m wrong, I’m spectacularly wrong. Adds Cory: Which makes LinkedIn so valuable, in my opinion, is the feature that suggests open jobs to you, then points out people you have in common with the hiring manager. This has to be the most powerful feature I’ve seen on any job site.
Add comment December 22nd, 2006
You remember the hype about the dubious “Cyber Monday” concept? The web sales industry put out - and we bought it - the notion that the Monday after Thanksgiving would be the busiest online shopping day of the year. Turns out it wasn’t even in the top 10. The busiest online shopping day thus far was December 13 - a Wednesday. “Cyber Monday” came in 12th.
1 comment December 22nd, 2006
We’ve seen a small sneak peek, but now GigaOM has a good look inside “the most awaited new application on planet broadband,” The Venice Project. (If you’re not familiar with it, the new video site, currently in beta, is the product of the two guys who built Skype and KaZaa). The video quality is “stunning and crisp” — although it’s just on demand stuff now, not live, which is coming soon — and you can join live chats that are associated with programs or channels. All in all, writes Om Malik, it’s right up there with Skype and KaZaa from a disruptor standpoint. But one thing the site lacks is quality content. “The technology certainly works, and for content providers — say the Disney and Viacoms of the world — this is a pretty good thing. It frees them up from the carriage providers and gives them a global audience,” he writes.
Add comment December 22nd, 2006
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