Comments on: Can a TV ad spoil a song?

By: Sam

Sam — Fri, 18 Jan 2008 14:43:57 +0000

Wow, thanks for the excellent information!

By: Steve Safran

Steve Safran — Wed, 27 Dec 2006 22:16:42 +0000

Classic old advertising thinking: pound a message into as many brains as possible as many times as possible. (And use a message that could apply to just about any competitor, too.)

New thinking: Target the right person the first time with a relevant message they actually want about a product they are in the market for or would be interested in.

By: thetampachannel

thetampachannel — Wed, 27 Dec 2006 21:55:51 +0000

chris, rolled over your name and saw you’re a fox affiliate…someone there needs to go through the list of domains they smartly registered and point them to your “web channels” better. myfoxnewyork didn’t resolve the last time i checked and your own, myfoxtampa, still gives up an error message.

a visitor is a terrible thing to waste.

fwiw.

By: Chris

Chris — Wed, 27 Dec 2006 21:44:43 +0000

That spot is just so cheesy and over-the-top, like if you asked an 8th grade class to come up with the most patriotic commercial they could imagine. I feel like I need to watch some Al-Jazeera after I see it just to feel clean.

Anyone who thinks this song is NOT overplayed is clearly not an NFL fan. This ad (and its variations) is on during just about EVERY SINGLE commercial break of every NFL game. Sometimes twice a break, and I’m not kidding.

In this DVR age, NFL games are about the only live TV that I see. Thus, those are about the only commercial breaks that I ever see.

By: Alyssa

Alyssa — Wed, 27 Dec 2006 19:42:26 +0000

What about that song that Sting launched via Jaguar commercial?

By: Dave

Dave — Wed, 27 Dec 2006 17:05:28 +0000

“How To Save a Life” and “Cable Car” by The Fray wasn’t killed after being used in tons of TV shows and a few commercials. The band actually got huge because of the exposure. However, I would say their case is rare.

Generally, it pretty much destroys any artist with “street cred”. No one gives a rats about a Kelly Clarkson or Justin Timberlake song being used in a commercial. That’s expected.

It’s when a trendy, indie CMJ-type artist is used, they can be shunned by their fans and labelled sell-outs. I think it sucks too because commercials are a great way to get national exposure.

By: Safran

Safran — Wed, 27 Dec 2006 16:13:49 +0000

I like how “Lust for Life” is always used as a “Aren’t we having fun” action commercial song. Somehow they always leave out the rest of the lyrics…

Here comes johnny yen again
With the liquor and drugs
And the flesh machine
Hes gonna do another strip tease.
Hey man, where’d ya get that lotion?

By: thedetroitchannel

thedetroitchannel — Wed, 27 Dec 2006 15:53:17 +0000

ain’t that america?

By: Ken Leebow

Ken Leebow — Wed, 27 Dec 2006 15:49:08 +0000

A while back, John said he wasn’t going to “sell-out” to commercials. Well, we all know: Everyone has their price.

By: Alyssa

Alyssa — Wed, 27 Dec 2006 15:39:21 +0000

Yes. And so can a CSI franchise.

By: Hussman

Hussman — Wed, 27 Dec 2006 13:15:25 +0000

Chevy overbought with this mediocre campaign. It has now gotten to the point that even if I were to consider buying a GM vehicle, I would not buy Chevy based on the irritation from this ad alone.

By: discreet_chaos

discreet_chaos — Wed, 27 Dec 2006 09:43:36 +0000

Like a Rock