Comments on: CBS TV pioneer Frank Stanton dies at 98 http://www.lostremote.com/2006/12/26/cbs-founder-frank-stanton-dies-at-98/ Where TV Finds the Future Sat, 06 Sep 2008 16:10:47 +0000 http://wordpress.org/?v=2.5.1 By: Ratboy http://www.lostremote.com/2006/12/26/cbs-founder-frank-stanton-dies-at-98/#comment-701281 Ratboy Sat, 19 Jan 2008 21:55:57 +0000 http://www.lostremote.com/2006/12/26/cbs-founder-frank-stanton-dies-at-98/#comment-701281 Wow, thanks for the excellent information! Wow, thanks for the excellent information!

]]> By: thedetroitchannel http://www.lostremote.com/2006/12/26/cbs-founder-frank-stanton-dies-at-98/#comment-110793 thedetroitchannel Wed, 27 Dec 2006 16:00:15 +0000 http://www.lostremote.com/2006/12/26/cbs-founder-frank-stanton-dies-at-98/#comment-110793 also, you might want to clickon "lucretia" and read don's post and the link to osu found in the comments. also, you might want to clickon “lucretia” and read don’s post and the link to osu found in the comments.

]]> By: Lucretia Higgins http://www.lostremote.com/2006/12/26/cbs-founder-frank-stanton-dies-at-98/#comment-110196 Lucretia Higgins Wed, 27 Dec 2006 01:28:13 +0000 http://www.lostremote.com/2006/12/26/cbs-founder-frank-stanton-dies-at-98/#comment-110196 Nice commentary on Dr. S's passing from a TV blogger. Nice commentary on Dr. S’s passing from a TV blogger.

]]> By: KirkV http://www.lostremote.com/2006/12/26/cbs-founder-frank-stanton-dies-at-98/#comment-109831 KirkV Tue, 26 Dec 2006 16:51:16 +0000 http://www.lostremote.com/2006/12/26/cbs-founder-frank-stanton-dies-at-98/#comment-109831 If there is one part of the Frank Stanton legacy that should be added to the many epitaphs that will be written about the man, including his devotion to statistics and audience research, it is Stanton's fastidious attention to design as an element of visual branding, long before anyone had coined that term in the consultant-speak dictionary. Dr. Stanton's zeal for CBS to have a distinctive look was evident in every aspect of the corporation and his use of designers such as William Golden and Lou Dorfsman. It should not be forgotten by the generations who may not quite understand why having something called "The CBS Office Practices Guide" (which literally dictated how every piece of correspondence on the austere and classy CBS letterhead was supposed to look) was such a big deal. One reason the whole "Tiffany network" idea actually worked was that CBS always looked classier in the Stanton era than its competitors. A lesson that shouldn't be lost in any media, no matter what form it takes. If there is one part of the Frank Stanton legacy that should be added to the many epitaphs that will be written about the man, including his devotion to statistics and audience research, it is Stanton’s fastidious attention to design as an element of visual branding, long before anyone had coined that term in the consultant-speak dictionary.

Dr. Stanton’s zeal for CBS to have a distinctive look was evident in every aspect of the corporation and his use of designers such as William Golden and Lou Dorfsman. It should not be forgotten by the generations who may not quite understand why having something called “The CBS Office Practices Guide” (which literally dictated how every piece of correspondence on the austere and classy CBS letterhead was supposed to look) was such a big deal.

One reason the whole “Tiffany network” idea actually worked was that CBS always looked classier in the Stanton era than its competitors. A lesson that shouldn’t be lost in any media, no matter what form it takes.

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