Broadband show draws big sponsors
Cory Bergman December 27th, 2006
Cube Fabulous, produced by Shorn Entertainment, has landed some big-name sponsors as its second season draws to a close. The broadband reality show is about disgruntled office workers who get their cubes upgraded by a team of designers, and it’s sponsored by Honda, Monster.com and AOL. Beyond pre-rolls, the advertisers are integrated into the show. Producers say the show has $2.1 million in ad billings to date, with 4.5 unique visitors. Not bad for a little online production, eh?
2 Comments Add your own
1. Safran | December 27th, 2006 at 9:29 am
Exactly the easy, clever and non-traditional kind of production locals should be churning out. Imagine how many local “makeover” stories any channel could produce. Creative new thinking will win out, once channels stop thinking of their website as “news only” and think of it the same way they think of their channel.
2. thebrokenrecordchannel | December 27th, 2006 at 10:33 am
they’d have to first stop thinking of (and referring to) their website as a web SITE and start to think of it (and promote it) as a web channel.
2007 prediction: it will happen.
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