‘Diamond.com’ was highest selling URL in 2006

You’d need a lot of diamonds to afford the rights to the diamond.com name. According to DNjournal, it sold for $7.5 million this past year, making it the highest amount paid for a URL in 2006. Vodka.com, which resolves to Russian Standard vokda’s site, sold for $3 million, (a heck of a lot of money for a redirect, no?). Other big ticket names were used for annoying Google-ads-only sites: Cameras.com snapped up $1.5 million, and the $500,000 sites wrestling.com, bike.com and blue.com are just traps for searchers. Also going for a half-mil was gays.com which looks to be under construction. And this note: typosquatting was big business, too, with mortage.com requiring a mortgage-like $242,000 and forclosures.com getting $150,000. Memo to Cory: Must purchase lostremoat.com, lostreemote and lostreemotez in 2007. (Via Freakonomics Blog)