Should websites be more like sitcoms?
Cory Bergman December 29th, 2006
A fascinating point from Rex over at Fimoculous:
We tend to think of websites on a scale similar to that of tv networks — large, permanent, liquid. But what if a better comparison were sitcoms — small, ephemeral, risky. Due to media hype, MySpace is perceived on a scale next to Fox (as AOL was to Timer-Warner), but maybe it should be considered more like Lost (which turns Yahoo into The Simpson’s). And before this freaks you out, think about how we might use this to our advantage.
3 Comments Add your own
1. Stephen Downes | December 29th, 2006 at 4:02 pm
You’re saying sitcoms are risky? In what world?
2. Safran | December 29th, 2006 at 7:49 pm
Rex is, as usual, on point. Why do stations only have one website? Why not dozens? We should be generating and inviting tons of original content far outside the scope of traditional news. There should be a URL for each of those sites, not “wxxx.com/shows/entertainment/local/theater/off_broadway” clunky addresses.
Get over your “brand.”
3. lucy | January 19th, 2008 at 5:17 am
Wow, thanks for the excellent information!
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