Sign maker had posted video on web of installation
Peter Berdovsky, the guy who made and installed the “Mooninite” signs that ate Boston, had posted a video of his exploit at his own website. Check it out – it’s the one in the upper left. Berdovsky has been arrested and charged with a “crime against property” that carries a potential of ten years in [...]
How pixelating may have made Boston problem worse
By the noon news, stations were showing video of Boston police taking down what turned out to be the light-up signs for Aqua Teen Hunger Force. Because the “Mooninite” character is seen with his middle finger extended, channels pixelated the whole image. And that likely made things worse. By “protecting” us from the image of [...]
Mooninites stuff appearing fast on eBay
Aqua Teen Hunger Force neon signs and T-shirts like, “Up Yours Boston” are popping up on eBay fast. Folks, welcome the new internet phenomenon.
What happens during the cutaway shots…
Join me in a little TV trickery, LR Faithful. I’m typing now. Why? This is the part of the ABC Good Morning America piece where they shoot the B-Roll. I am blogging as they shoot the cutaways, so that when you see me, I’m doing something. Right now I am trying to impress the camera [...]
Any publicity is good publicity, right?
So what do you think of the Aqua Teen Hunger Force marketing debacle? The show’s ratings and iTunes downloads will certainly increase, especially since it targets a younger, slightly rebellious crowd. But both the governor and the mayor say they’re prepared to take legal action against Turner Broadcasting to recoup some of the costs associated [...]
Adult Swimgate: I’ll be on GMA Thursday AM
I’m honored to say I’m slated to be part of the lead story Thursday on Good Morning America. I’m recording the interview at the ABC Boston bureau tonight, and (they tell me) they will use a soundbite or two in their 7:02am report on the Aqua Teen Hunger Force that conquered Boston. UPDATE: Just finished [...]
Boston crippled by Aqua Teen Hunger Force
It’s enough to make you rethink the term “guerrilla marketing.†Police, bomb squads, the feds, the Nuclear Regulatory Commission and more all converged on Boston Wednesday because of … a “mooninite.†Viewers of “Aqua Teen Hunger Force†immediately recognized the “devices†as LEDs put on a circuit board and powered by some batteries. The police and the media, however, had the event play out as though there were 10 bombs (and then 10 “hoax bombsâ€) planted suddenly around Boston. Turns out the devices had been up for weeks. And not just in Boston, but in New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco, and Philadelphia, according to Turner Broadcasting.
Lost Remote breaks story on TV show connection
For the record folks, thanks to Steve Safran, we believe we’re the first to point out the connection between the devices discovered in Boston and the Aqua Teen Hunger Force TV show. More coverage coming…
Turner Broadcasting statement on ad scare
Turner issued this statement at 5 p.m. ET today on the Boston ad scare: “The ‘packages’ in question are magnetic lights that pose no danger. They are part of an outdoor marketing campaign in 10 cities in support of Adult Swim’s animated television show Aqua Teen Hunger Force. They have been in place for two [...]
Boston panics, doesn’t realize prank is Adult Swim
The media has been going nuts all day in Boston. About ten devices have been found, at first thought to be bombs, but then discovered to be hoaxes. Nobody has put together that it’s probably a “Mooninite” character from Aqua Teen Hunger Force. The lite-brite/circuit board devices have popped up all over the country. No [...]
Streaming shows ‘tip of the iceberg,’ says NBC
Since it’s debut in October, “NBC Rewind” on NBC.com has streamed nearly 42 million full-length episodes to 6.9 million users. “Contrary to conventional wisdom, consumers are ready to watch long-form entertainment on the web and we plan on making more available,” said Jeff Gaspin, president NBCU Cable Entertainment, Digital Content and Cross Network Strategy. “We [...]
Long Tail doesn’t apply to television?
Shelly Palmer, chairman of the national Advanced Media Technology Emmy Awards Committee, sparked a war of words after writing a post on his blog that Chris Anderson’s Long Tail presentation at NATPE illustrated “a profound lack of understanding about television production, distribution and the advertising and subscription revenue that drive the business.” Palmer also said [...]
NYT Company’s interactive earnings
A couple interesting take-aways from the New York Times Company’s 4Q earnings report. The company’s internet businesses accounted for 9.1 percent of its revenues in the fourth quarter versus 6.7 percent in 4Q 2005. And for the year, About.com’s revenues skyrocketed 50 percent. Not bad.
Bride has massive hair wig out
This morning on the Today Show, Ann Curry hosted a segment on bad hair, which repeatedly referenced a hilarious clip on YouTube. I don’t have much of a point here, other than to link the video, which is one of the best I’ve seen on YouTube. It has skyrocketed to over 2 million views and [...]
Google exec: ‘We don’t believe in pre-rolls’
While YouTube said it was considering pre-rolls for a upcoming revenue-sharing program, a Google exec said the company hasn’t decided on how to monetize video. “We don’t believe in pre-rolls,” said Penry Price, director of North American sales for Google. The sentiment was mirrored in a Harris survey we published yesterday, which found 73 percent [...]
Yahoo plans 100 more entertainment sites
Yahoo already has a site based on the Ninento Wii (screen grab below), and today it announced it will launch dedicated sites for The Office, Lost, Halo, The Sims and Transformers. All 100 sites will launch before the end of the year. The idea, called Brand Universe, is to create sites around individual movies, television [...]
‘Seeing an item on a website doesn’t mean it’s right’
Remember that “story” on Fox & Friends pulled straight from Insight Magazine about Sen. Barack Obama attending a radical Muslim school as a child? Ooops. Fox News VP John Moody sent out this staff memo: “For the record: seeing an item on a website does not mean it is right. Nor does it mean it [...]
Fox stations sign deal with ClipSyndicate
The Fox owned-and-operated stations will begin syndicating selected video clips to vertical sites in the ClipSyndicate network. In return, Fox will receive a share of the advertising revenue. ClipSyndicate already has deals with AP, Clear Channel and Bloomberg TV. Press release after the screen grab of the ClipSyndicate video player…
