CNN.com adds ‘Life After Work’

A popular segment on CNN’s Paula Zahn Now is getting it’s own section on CNN.com. “Life After Work” examines retirement lifestyles of baby boomers. So, would an advertiser leverage the web to target baby boomers? “This connects us with a large and attractive audience demographic of affluent, tech-savvy baby boomers,” said Stuart Burkhoff, Ameriprise VP, who’s sponsoring the new section, as well as its podcasts.