CNN.com adds ‘Life After Work’
Cory Bergman January 7th, 2007
A popular segment on CNN’s Paula Zahn Now is getting it’s own section on CNN.com. “Life After Work” examines retirement lifestyles of baby boomers. So, would an advertiser leverage the web to target baby boomers? “This connects us with a large and attractive audience demographic of affluent, tech-savvy baby boomers,” said Stuart Burkhoff, Ameriprise VP, who’s sponsoring the new section, as well as its podcasts.
1 Comment Add your own
1. Roberta Liford | August 17th, 2007 at 7:24 am
My “baby boomer” daughter took early retirement from a large law firm, sold her apartment in New York City and after travelling around most of the world, settled in the Hudson Valley where she is now teaching Argentine Tango.
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed