How Apple kept iPhone secret

Posted by Cory Bergman on January 10, 2007

Apple created bogus prototypes and phony code, and the company even prohibited employees involved with the project from telling their families. Neither Yahoo nor Google, partners in the project, saw the phone until shortly before Steve Jobs’ CES keynote. And Apple’s decision to go with Cingular was in no small part because of the carrier’s willingness to “let Apple be Apple.” Fortune has a fascinating write-up on other tactics Apple used to keep the iPhone secret.

Brett

The keynote was at MacWorld, not CES. That answers the question of whether Apple stole all of CES’s thunder though.
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