How Apple kept iPhone secret
Cory Bergman January 10th, 2007
Apple created bogus prototypes and phony code, and the company even prohibited employees involved with the project from telling their families. Neither Yahoo nor Google, partners in the project, saw the phone until shortly before Steve Jobs’ CES keynote. And Apple’s decision to go with Cingular was in no small part because of the carrier’s willingness to “let Apple be Apple.” Fortune has a fascinating write-up on other tactics Apple used to keep the iPhone secret.
1 Comment Add your own
1. Brett | January 11th, 2007 at 12:11 pm
The keynote was at MacWorld, not CES. That answers the question of whether Apple stole all of CES’s thunder though.
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed