Analyst: Google deal with CBS Radio imminent
Cory Bergman January 11th, 2007
Merrill Lynch broadcast analyst Jessica Reif Cohen expects Google will team with a CBS Radio in a wide-ranging advertising deal. “We would expect a deal to include low quality radio inventory for use with Google’s dMarc service, but do not believe a deal for CBS’s television network or TV station advertising time is likely,” Cohen speculated. In a nutshell, Google would allow advertisers to bid for radio airtime using some of the same functionality as its online sales tool. But again, no deal has been announced.
3 Comments Add your own
1. flotsam | January 11th, 2007 at 6:30 pm
Anybody who paid attention to Moonves at CES would not be the least surprised by this.
2. indir | October 19th, 2007 at 12:05 am
i thing they suprised with this ,Flotsam
3. resim upload | October 19th, 2007 at 12:06 am
i things so
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