Newspaper-TV partnerships strained by online video
David Johnson January 11th, 2007
An article in today’s Washington Post notes that the once-coveted cross-promotional and content-sharing partnerships between local newspapers and television stations are becoming increasingly strained in the new mediascape where web sites can easily roll their own video. The balance is somewhat one-sided: Newspapers are training their online producers to become videographers, but broadcasters face challenges when it comes to getting copy for their sites.
3 Comments Add your own
1. Alyssa | January 11th, 2007 at 1:40 pm
I feel that if I want to read an article’s worth of copy, I’ll head straight to a newspaper site.
2. Anony Mouse | January 11th, 2007 at 2:36 pm
Yawn. Somebody on the Post commented that TV stations would be gone in 5 to 10 years, because newspaper sites do video better. Uh, yeah, right. Frankly, you can get better video at YouTube off a cell phone in an Iraqi torture chamber than some of the stuff our newspaper bretheren are doing.
If anybody is going to be gone soon, it’ll be newspapers because you don’t need all that staff to put out bridge columns and Doonesbury strips in the classifieds.
Bottom line, once newspapers move all their products to online, then they’ll get to experience competition like we have in the TV industry for years. No more markets with one big newspaper information provider. There’ll be lots of little guys (local TV, local radio, local blogs) and lots of big guys (eBay, Craigslist, Google local, Yahoo local) to take your audience away.
3. invitedmedia | January 11th, 2007 at 3:08 pm
mouse, you’re both in the crosshairs of “ebay, craigslist, google local, yahoo local”.
why either of “you” continue to cut deals with them is beyond me.
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