Morris joins Yahoo newspaper ad group
Cory Bergman January 12th, 2007
The ninth media group to join the Yahoo ad consortium, Morris Communications will add its 27 newspapers to the mix. That brings the total to 215 newspaper sites. “We will be reaching a huge audience that extends way beyond our current newspaper websites,” said William S. Morris IV. A story in the WSJ earlier this week said Gannett, McClatchy and Tribune are preparing to launch their own ad network. Press release on the Morris-Yahoo deal below…
PRESS RELEASE –Morris Communications Company, LLC has entered into a strategic alliance with Yahoo! Inc. (NASDAQ: YHOO) , joining the recently formed media consortium, which will allow its newspaper subsidiary, Morris Publishing Group, LLC, to reach Yahoo!’s community of online users. The announcement was made today by William S. Morris IV, president of Morris Communications.
Morris Communications became the ninth charter member of the consortium, working with Yahoo! to deliver search, graphical and classified advertising to consumers in the communities where they live and work. The consortium now consists of more than 215 newspapers.
“We will be reaching a huge audience that extends way beyond our current newspaper Web sites,” Morris said of the strategic partnership with Yahoo! “This will substantially broaden our online audiences and allow us to better serve our customers with a valuable advertising network that provides the information they need.”
As part of the agreement, Morris Publishing’s 27 daily newspapers will offer Yahoo! HotJobs’ industry-leading employment and recruitment services to local employers and job seekers.
In addition, Morris Publishing’s newspapers plan to work with Yahoo! to provide search, content and local applications across the newspapers’ Web sites.
Other members of the newspaper consortium include Belo Corp.; Cox Newspapers, Inc.; Hearst Communications Inc.; Journal Register Company; Lee Enterprises, Inc.; Media General, Inc.; MediaNews Group, Inc.; and Scripps Howard Publishing, Inc.
Morris Communications Company, LLC is a privately held media company with diversified holdings that include newspaper publishing, visitor guide publishing, outdoor advertising, magazine publishing, radio broadcasting, book publishing and distribution and online services. For more information, visit morris.com.
Morris Publishing Group, LLC is a wholly owned subsidiary of Morris Communications. Morris Publishing owns and operates 27 daily newspapers as well as nondaily newspapers, city magazines and free community publications in the Southeast, Midwest, Southwest and Alaska.
3 Comments Add your own
1. thesanfranciscochannel | January 12th, 2007 at 7:46 pm
a recurring theme is emerging from media types; “we will be reaching a huge audience that EXTENDS WAY BEYOND our current newspaper sites”.
like they never realized the potential OUT-OF-MARKET.
2. Anony Mouse | January 13th, 2007 at 11:09 am
Agreed. After they spent so much time dissing any audience they gained from Drudge, Fark, eBaum, College Humor, etc. as garbage traffic. Yes, if your sales staff is focused on local, that traffic doesn’t do you any good. But I’d think your corporate sales staff would think differently.
3. thedetroitchannel | January 13th, 2007 at 12:42 pm
seems there’s room in there for both to me.
why couldn’t you sniff the ip address and present local ads to locals and national to outsiders?
sell the same space to several.
naturally, you could take it one step further and do seperate sites using much of the same content simply by changing the header: one based on your local identity and the other as part of a national “net”work…
something like “world wide web channels”.
whereby when you promote yourself you are promoting all the others in your network.
i’ve mentioned this before on a smaller scale; why station groups don’t use a bit of the inevitable wasted space in their nav columns to link to their other properties. it’s empty frickin’ space!!!!
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