Comments on: Morris joins Yahoo newspaper ad group

By: thedetroitchannel

thedetroitchannel — Sat, 13 Jan 2007 19:42:04 +0000

seems there’s room in there for both to me.

why couldn’t you sniff the ip address and present local ads to locals and national to outsiders?

sell the same space to several.

naturally, you could take it one step further and do seperate sites using much of the same content simply by changing the header: one based on your local identity and the other as part of a national “net”work…

something like “world wide web channels”.

whereby when you promote yourself you are promoting all the others in your network.

i’ve mentioned this before on a smaller scale; why station groups don’t use a bit of the inevitable wasted space in their nav columns to link to their other properties. it’s empty frickin’ space!!!!

By: Anony Mouse

Anony Mouse — Sat, 13 Jan 2007 18:09:42 +0000

Agreed. After they spent so much time dissing any audience they gained from Drudge, Fark, eBaum, College Humor, etc. as garbage traffic. Yes, if your sales staff is focused on local, that traffic doesn’t do you any good. But I’d think your corporate sales staff would think differently.

By: thesanfranciscochannel

thesanfranciscochannel — Sat, 13 Jan 2007 02:46:41 +0000

a recurring theme is emerging from media types; “we will be reaching a huge audience that EXTENDS WAY BEYOND our current newspaper sites”.

like they never realized the potential OUT-OF-MARKET.