Personalization overrides online security concerns

Steve Safran January 12th, 2007

Even though people are hypersensitive about online security, it turns out they are still willing to provide their personal information for the right experience. “The 2006 Choicestream Personalization Survey” (PDF) found out that people will provide a site their demographic information if that site will give them the right personalized experience. There is a huge age gap in this preference. From ClickZ: “When age is taken into consideration, personalization preferences skew younger. Sixty-nine percent of 18 to 24 year olds lean toward sharing personal data in exchange for services, compared to 8 percent of those 50 and over.” As has been said by people smarter than I, personal information is online currency. (Note: Choicestream is in the personalization solutions business.)