CBS to stream new shows earlier

Cory Bergman January 15th, 2007

Coming next fall, CBS says it plans to premiere “most or all” of its shows online before airing on TV. The network said 53% of people who watched the network’s rookie shows online prior to their fall 2006 launch are still viewers of the show. “You could argue that any number of them would have watched the show anyway, but maybe it would be three or four episodes in with all the clutter in the fall,” said network research chief David Poltrack. “Partly because so many shows these days are serialized, it is more important than ever to get them in there early.”