Blog readership growing fast at newspapers

Cory Bergman January 17th, 2007

What, people actually read blogs? New stats from Nielsen-Netratings shows that blog pages on the top 10 newspaper sites drew around 3.8 million unique visitors last month, more than triple from December 2005’s 1.2 million. Over that same period, total online readership at those same newspaper sites grew by 9 percent to 29.9 million uniques. One more interesting stat: 12 percent of total visitors visited a newpaper site’s blog last month.