AOL simulcasting QVC online

Cory Bergman January 18th, 2007

Beginning today, AOL is streaming the home shopping channel QVC live 24/7. “(Now) consumers are just a mouse click away from the most current products featured on QVC, even when they’re away from their home TV,” said Fred McIntyre, Senior Vice President of AOL Video. Next week, AOL will launch a QVC on demand channel. Grab of the player followed by the press release…

PRESS RELEASE — As part of AOL Video’s ongoing expansion of its branded, video-on-demand channel lineup, AOL today announced a strategic alliance with QVC that will bring two new channels to the AOL Video portal (http://video.aol.com) including the portal’s first live streaming channel. The QVC TV Live channel is available today. In addition, a QVC ON DEMANDSM channel will be available next week.

“QVC is one of the largest television networks in the U.S. and offering its live and ON DEMAND channels is a great addition to the broad array of content that is available on AOL Video,” said Fred McIntyre, Senior Vice President of AOL Video. “Now, with the launch of the QVC TV Live channel on AOL Video, consumers are just a mouse click away from the most current products featured on QVC, even when they’re away from their home TV.”

“QVC is continually looking for new ways to be everywhere consumers want to shop,” said Bob Myers, Senior Vice President of QVC.com. “Launching streaming video on AOL will allow more e-commerce consumers to experience QVC and our innovative product offerings.”

The live stream of QVC’s broadcast, the first of its kind on an external portal, will coincide with the shopping channel’s live 24/7 format. The QVC ON DEMAND content will include more than 400 clips of video content from various programming events and shows updated daily.

The AOL® Video portal (http://video.aol.com) is a one-stop online destination to find, watch and share millions of the best videos from across the Web, broadcast and cable television, and entertainment including movies, music videos, news, user-generated content and full-length TV shows. AOL Video features free streaming videos as well as the ability to purchase and download full-length content that can be viewed on multiple devices and PCs, online or offline. At the center of the AOL Video portal is one of the Web’s first online interactive programming guides, which brings together thousands of hours of video programming and organizes it into more than 50 branded video-on-demand channels. AOL Video also features industry-leading video search powered by technology from Truveo™ and Singingfish®, and a video player that can go full screen without losing picture quality and that supports AOL’s exclusive Hi-Q™ video format to watch up to DVD-quality videos online.