Obama announced presidential ambitions on Brightcove
Steve Safran January 18th, 2007
Sen. Barack Obama used Brightcove to announce his intentions to form an exploratory committee, the first step in considering a run for president. Obama has done a deal with B’Cove for a broadband channel all his own. VERY smart. He gets a message out directly, and gets people to share and blog it easily. I’m so impressed that I’m posting it here, regardless of my politics.
As we reported yesterday, Brightcove just landed a whopping $59.5 million in funding. (Thanks, Buzzmachine.)
2 Comments Add your own
1. Joel Price | January 18th, 2007 at 10:22 pm
What I like about Brightcove is the simplicity and ease of incorporating it to your site. I worked on a project with a flash developer and spent weeks going back and forth trying to come up with a flash video player that was easy to update and friendly to use. Turned out to be a costly proposition and never got what I really wanted. I think Brightcove is onto something, however the web is full of “do-it-yourselfers” and the adoption may be slow for producers to user the Brightcove service.
2. discreet_chaos | January 18th, 2007 at 11:33 pm
I’m don’t know when they inked this deal, but when the video first went live, it wasn’t available in an embeddable player. I wrote a short snark faulting them for not having it ready to share and like the rest of us, Wonkette also provided just the link without any film. In the beginning, that was the only way to share the clip, via a simple link.
Once again, I don’t know the particulars of the deal, but way to get with the program, Mr Obama. Not only did John Edwards pre-announce in an embeddable player, but on the actual day, he YouTubed a town hall meeting.
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