How to make effective online video ads
Cory Bergman January 20th, 2007
A study by Dynamic Logic measured user reaction to 108 different pre-roll video ads. It found the most effective ads, as measured by awareness:
1. Still delivered a compelling message with the sound off
2. Made the brand central to the creative (straightfoward)
3. Offered links to additional information online
4. Made use of the companion display ad while playing
5. Fit with existing offline ad campaigns
In other words, just taking a :15 second version of the TV ad and marrying it with an existig banner ad may not be doing your clients any favors.
2 Comments Add your own
1. Leslie Carl | January 21st, 2007 at 12:44 pm
Short and sweet about making an online video ad. Posting them and getting the word out is the hard part - Geotiser, MSN and Google all provide that means - Geotiser is a free service that can help with that.
2. Naseem Shabnam | May 30th, 2008 at 2:08 pm
I will try this software to advertise my webiste http://www.ipolg.com - iPolg stands for i Play OnLine Games which is a free falsh games website containing over 1000 new and old games for you to enjoy.
You should also search youtube for ipolg and see how was the video ad that I developed using this software.
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