Meet Generation We
David Johnson January 22nd, 2007
C|net introduces us to the globally connected youth demo. They’re just about to turn the ripe old age of 8, and their parents are categorized as “media sherpas.” When the digital kids of Generation We want to watch videos, they aren’t talking about television or even DVD, they’re heading straight to viral sharing sites like YouTube. They natively think globally and the world is their playground.
5 Comments Add your own
1. thedetroitchannel | January 22nd, 2007 at 9:35 am
world peace may still prevail.
2. Chris Rooney | January 22nd, 2007 at 12:32 pm
My kids turn to the web for everything from movie trailers to old episodes of “Transformers” from the 80s.
One problem. While looking for Superman videos with my 3-year-old we found an old commercial for “Superman Peanut Butter.” Now he wants some. Do they still make that stuff?
3. thedetroitchannel | January 22nd, 2007 at 2:23 pm
chris, make your own SUPERMAN label on a color printer at work and stick it on a jar of no-brand… the taste really doesn’t matter to a tot, so long as they believe it’s what their hero eats. better make a few labels just in case he REALLY digs the stuff!
years from now the two of you will have a great laugh too!
good luck.
4. Joe | January 22nd, 2007 at 4:11 pm
I can feel for parents of this generation, though. Kids can basically advertise themselves and be accessed by anyone in the world with sites like MySpace and others; watch anything in the world, whether through Youtube or through less regulated arenas like Xtube or even BitTorrent; freely steal expensive software and media without clear guides from society about what’s right and wrong; and basically do a lot of adult things that previous generations of kids couldn’t do.
5. Chris Rooney | January 22nd, 2007 at 8:19 pm
Homemade labels! Why didn’t I think of that?
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