Report: Users don’t like video ads

Cory Bergman January 22nd, 2007

News flash! A report by JupiterResearch found that most people who watch video online or on a mobile device prefer it without commercials. And they don’t want to pay for it. “There is that sentiment that people would, in an ideal world, want to live without any business model supporting the content,” said JupiterResearch’s Joe Laszlo. Imagine that.