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Read the full post January 25th, 2007
Archive for January 25th, 2007
Google Video searches now yield YouTube results
If you conduct a search through Google Video, as of today you’ll receive results from YouTube, as well. Click on a YouTube result and it takes you straight to YouTube. It’s the first bit of integration so far between Google and its new acquisition, but Google says don’t expect too much more. The sites will be kept separate for now, with most of the “premium licensed” content, such as CBS, staying on YouTube. However, Google says YouTube will benefit from Google video innovations, which includes its video advertising network, which is now in a trial phase.
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Tapping revenue from the local web
Terry Heaton’s latest column insists the local media companies tap into advertising dollars by creating and nuturing local web communities — social arenas built around valuable local information. And if local TV stations need any motivation to get there in a hurry, there’s this quote from a Yahoo SVP: “We believe the local segment is largely untapped and provides significant opportunities to expand audience engagement and grow local advertising.” Sounds like Terry and I are on the same page.
4 comments January 25th, 2007
