Comments on: Tapping revenue from the local web http://www.lostremote.com/2007/01/25/the-local-web/ Where TV Finds the Future Thu, 04 Dec 2008 23:40:21 +0000 http://wordpress.org/?v=2.5.1 By: Howell Jones http://www.lostremote.com/2007/01/25/the-local-web/#comment-144175 Howell Jones Fri, 26 Jan 2007 20:23:24 +0000 http://www.lostremote.com/2007/01/25/the-local-web/#comment-144175 Hear me....See me... I'm here waving my arms like a Katrina victim on a roof top!! Hyper-local can work, is working!!! If your revenue models are on target with what others consider valuable....then the value is automatic, to many people are trying to sell the idea that some of these local sites are valuable just because of the local user generated content...and usually the content is derived from a handful of locals that are town ego-maniacs that take the open forum to advance their opinions...when in the real world, people discount these reviews...Let's redefine Hyper-local to be accurate local information generated by the business owners - as they are the focus of advertising dollars and the only ones that should be able to convey the truth about their business....bottom line if a business is poorly run the locals stop using it....but Hyper-local is to wide a vertical...DiscoverOurTown is Hyper-local with user generated content from the only person that matters...the business owners!! The local news – the local gossip should be one tab among many on a site…not the whole site…I’m waiting for JudysBook to announce the same problem soon…even though it has taken a very large step into the advertising model with banners, towers and more with national advertisers!...Just what the consumer wants in a local site…Right??? Hear me….See me… I’m here waving my arms like a Katrina victim on a roof top!! Hyper-local can work, is working!!! If your revenue models are on target with what others consider valuable….then the value is automatic, to many people are trying to sell the idea that some of these local sites are valuable just because of the local user generated content…and usually the content is derived from a handful of locals that are town ego-maniacs that take the open forum to advance their opinions…when in the real world, people discount these reviews…Let’s redefine Hyper-local to be accurate local information generated by the business owners - as they are the focus of advertising dollars and the only ones that should be able to convey the truth about their business….bottom line if a business is poorly run the locals stop using it….but Hyper-local is to wide a vertical…DiscoverOurTown is Hyper-local with user generated content from the only person that matters…the business owners!! The local news – the local gossip should be one tab among many on a site…not the whole site…I’m waiting for JudysBook to announce the same problem soon…even though it has taken a very large step into the advertising model with banners, towers and more with national advertisers!…Just what the consumer wants in a local site…Right???

]]> By: Rob http://www.lostremote.com/2007/01/25/the-local-web/#comment-144056 Rob Fri, 26 Jan 2007 18:21:16 +0000 http://www.lostremote.com/2007/01/25/the-local-web/#comment-144056 I find myself spending a lot of time cutting and pasting these articles you guys post and e-mailing them to my managers and here again is just one more thing to add to our 'local' to-do list. Without Lost Remote we'd still be picking fleas out of each other's fur and staring at that big, black monolith parked outside our cave. I find myself spending a lot of time cutting and pasting these articles you guys post and e-mailing them to my managers and here again is just one more thing to add to our ‘local’ to-do list.

Without Lost Remote we’d still be picking fleas out of each other’s fur and staring at that big, black monolith parked outside our cave.

]]> By: Barney Lerten http://www.lostremote.com/2007/01/25/the-local-web/#comment-143055 Barney Lerten Fri, 26 Jan 2007 07:29:08 +0000 http://www.lostremote.com/2007/01/25/the-local-web/#comment-143055 Thanks for posting that, Cory - definitely thought-provoking. And I appreciated the effort to think outside the box and respectfully open our eyes to some of the OTHER ways things are changing in our midst. Thanks for posting that, Cory - definitely thought-provoking. And I appreciated the effort to think outside the box and respectfully open our eyes to some of the OTHER ways things are changing in our midst.

]]> By: invitedmedia http://www.lostremote.com/2007/01/25/the-local-web/#comment-141767 invitedmedia Thu, 25 Jan 2007 16:44:04 +0000 http://www.lostremote.com/2007/01/25/the-local-web/#comment-141767 ex-congressman foley just called... wondered if there's room "on the same page" oh, never mind. ex-congressman foley just called… wondered if there’s room “on the same page”

oh, never mind.

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