$2.6 million Super Bowl spots a bargain?

Cory Bergman January 26th, 2007

How to justify spending $2.6 million for a single Super Bowl commercial? Amortize it across the web, in email and over mobile devices. Think of it as a viral jump start.

1 Comment Add your own

  • 1. Alyssa  |  January 26th, 2007 at 10:32 am

    I guess it depends on how good the commercial is

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