McCain using paid video and search ads for ‘08 feeler
Steve Safran January 26th, 2007
It’s very interesting to see how the presidential hopefuls are dipping a toe in the web. Hillary Clinton, Barack Obama and John Edwards all announced their runs online. They have various degrees of blogs and sites now. Republican Sen. John McCain is taking a different approach: he’s going with sponsored search text and paid video ads along with more traditional display ads. A Google search for “John McCain” turns up the paid ad that leads to exploreMcCain.com, the site for his exploratory committee. However, a search for “Campaign 2008″ turns up the Giuliani exploratory site as the paid ad. And nobody comes up for “presidential campaign 2008.” Free advice for campaigns: don’t just buy your own name for a keyword. Buy as many variations on “president,” “campaign,” “2008″ and more.
3 Comments Add your own
1. thedetroitchannel | January 26th, 2007 at 8:39 am
we once “owned” a domain name called “justf*ckit(dot)info which we would occassionally point to sites of friends’ and family. the phrase was a favorite spewed from my mother-in-law’s mouth when things weren’t going well.
needless to say, it was a huge hit at parties!!!
it also got me thinking about mccain’s site.
hmmmm.
2. Joe | January 26th, 2007 at 12:53 pm
Click my name for an Alexa chart showing how the online intensity for this campaign season is already at the peak levels of the Dean campaign in ‘04.
3. Safran | January 26th, 2007 at 2:27 pm
That’s wild, Joe. When I tell people that the online spending in ‘08 is going to skyrocket, they inevitably say “How do you know?” This is how.
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed