No surprise: broadband video is fertile market for ads
Steve Safran January 26th, 2007
Nielsen Analytics says broadband video is the hot space for ad revenue right now. From ClickZ:
The study, conducted in partnership with Scarborough Research, suggests that broadband video actually extends the reach of traditional television and provides a perfect place to target advertising to a “young, affluent, highly educated” consumer with round-the-clock access to high-speed Internet.
After years of worrying that online video would “cannibalize” their viewership, stations and networks are starting to get it. The more you put your stuff out there, the more people will watch.
1 Comment Add your own
1. thewashingtonchannel | January 26th, 2007 at 8:29 am
local stations might want to consider avoiding using the word “broadband” when describing their video or channel offerings… it conjures up the thought of “comcast” to me. i can imagine the cable companies just love the idea of the net becoming theirs in the minds of all users.
“web video” and “web channels” at least allow the net to remain an entity in and of itself.
a small point, but if not addressed now it’s just another opportunity that slipped by.
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