YouTube to share ad revenue with users
Steve Safran January 27th, 2007
One of YouTube’s co-founders says the site is about to share the wealth with the people who make it possible. Chad Hurley spoke Saturday at the World Economic Conference in Davos, Switzerland. Hurley said the site will start sharing ad revenue with people who upload video. From the AP:
“We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,” Hurley said. “So in the coming months we are going to be opening that up.”
Hurley didn’t give specifics on how the rev share would work. YouTube pumps out about 70 million videos a day right now. (Thanks, LR Reader Don!) ALSO: If you haven’t checked out the Davos Conversation site, please do. Jeff Jarvis is one of the brains behind opening the Davos conversation to the world.
AND: Video interview with Chad Hurley at Davos. (via Buzzmachine.)
1 Comment Add your own
1. Mark Moulding | January 28th, 2007 at 6:44 am
It’s a great idea - although the BBC News article that I read about says it’s likely to “use a mixture of adverts, including short clips shown ahead of the actual film.” They’re looking at pre-roll ads of about 3 seconds which, granted, isn’t exactly a long time to sit through.
But a pre-roll is a pre-roll - and I’m guessing it would apply to YouTube embeds on blog posts too…
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