VMIX to power user-created features for Tribune

Cory Bergman January 29th, 2007

Tribune Interactive has inked a deal with VMIX to power user-created content functionality — video, photos, blogs, ratings and polls — across the media company’s websites. More details in the release…

PRESS RELEASE — VMIX Media, Inc., today announced a
new agreement with Tribune Interactive (TI), under which VMIX will provide
TI Web sites with enhanced technology to manage user-generated videos,
photos, blogs, ratings, polls and other community-driven content.

“Engaging and informing community discussion is a core part of both our
heritage and future strategy,” said Tim Landon, president of Tribune
Interactive. “VMIX technology will help us empower consumers to contribute
to and participate in the content that affects them.”

Tribune Interactive delivers quality, continuously updated news and
information to communities across the nation. The TI network spans more
than 50 Web sites including:

LATimes.com Courant.com
chicagotribune.com mcall.com
Newsday.com DailyPress.com
SunSentinel.com GreenwichTime.com
OrlandoSentinel.com StamfordAdvocate.com
BaltimoreSun.com Metromix.com

Under the terms of the agreement, VMIX Media will provide to TI a
“white-label” solution that includes the hosting, queuing, distribution and
management of uploaded user-generated content including video, photos and
audio. VMIX will also facilitate TI links to tens of thousands of approved
media assets from VMIX partners such as Fox, Bravo and Warner Bros.

“Tribune Interactive recognizes that audiences are becoming more
actively engaged with media,” said Greg Kostello, CEO and founder of VMIX.
“VMIX’s solution will enhance interaction with TI sites by helping
consumers comment on stories, rate content and share ideas with others in
their communities.”

Since November 2005, VMIX has teamed with partners to enable their
audiences to interact and build a creative community around user-generated
content combined with popular copyrighted content from major entertainment
companies such as Fox Home Entertainment, Sony Pictures, Warner Bros. and
Bravo. Content and white-label partnerships for businesses and other major
brands have established VMIX as a prominent online source for the most
sought-after interactive assets and tools.

About VMIX Media, Inc.

VMIX Media, an interactive media platform, bridges the gap between
content creators, publishers and distributors online with a three-tiered
approach to social media.

VMIX Media is comprised of VMIX.com (the popular online community),
VMIX CORE (the technology that powers all of VMIX’s properties) and VMIX
Interactive (implements VMIX’s technology to create custom online
promotions for major brands and media companies).
VMIX CORE’s technology provides media companies and brands the tools
and solutions to engage their consumers through participation,
user-generated content and community interaction. VMIX.com, the consumer
face of VMIX, engages the creative class of artists, musicians and
filmmakers looking to maximize distribution and recognition of their
content.
Created by executives from Universal Music Group, Fox Studios, Apple
Computer and MP3.com, VMIX Media Inc, is poised to be the undisputed leader
in an evolving media landscape that demands an interactive user experience.
For more information, visit http://www.VMIX.com.