Streaming shows ‘tip of the iceberg,’ says NBC

Cory Bergman January 31st, 2007

Since it’s debut in October, “NBC Rewind” on NBC.com has streamed nearly 42 million full-length episodes to 6.9 million users. “Contrary to conventional wisdom, consumers are ready to watch long-form entertainment on the web and we plan on making more available,” said Jeff Gaspin, president NBCU Cable Entertainment, Digital Content and Cross Network Strategy. “We believe… we’ve only seen the tip of the iceberg on this new platform.” NBC released a ton of interesting stats from an independent research company:

    81 percent recall the pre-roll ads after two or more exposures
    72 percent say “NBC Rewind” ads are less disruptive than TV advertising
    78 percent of users watched an episode they missed on TV
    26 percent have rewatched an epidode they saw on TV
    34 percent watched a new NBC show they had never seen before