Yahoo plans 100 more entertainment sites

Cory Bergman January 31st, 2007

Yahoo already has a site based on the Ninento Wii (screen grab below), and today it announced it will launch dedicated sites for The Office, Lost, Halo, The Sims and Transformers. All 100 sites will launch before the end of the year. The idea, called Brand Universe, is to create sites around individual movies, television shows, bands, celebrities, games and other types of entertainment. “What we are really trying to do is create environments where fans of brands can hang out when they are online,” said Vince Broady, head of games, entertainment and youth at Yahoo. I think this is a great idea which can be applied beyond entertainment. Websites don’t have to be permanent — they can capitalize on a phenomenon and then disappear when the buzz has worn off. The ability to create these kind of sites quickly and adapt them will become a key measure of success for online publishers going forward.