WNBC hosts blogger summit
Stephen Warley February 1st, 2007
Wednesday night WNBC hosted a Blogger Summit, inviting well over 100 New York City bloggers into Rockefeller Center. It was moderated by their new technology reporter Sree Sreenivasan, WNBC.com Executive Editor Adam Shaprio, and Content Specialist Erin Monteiro. Are they crazy? Hardly. If you’ve read any recent interviews with Bob Wright lately, NBC understands where their future lies. WNBC used the opportunity to recognize the importance of bloggers covering stories they are often unable to do, as well as to learn how their newsroom and bloggers can better work together. (In the interest of full disclosure, WNBC is a client of mine and the Blogger Summit was their brilliant idea, not mine.) Watch WNBC’s on-air coverage and a behind-the-scenes look by blogger Bing Hu. Is your newsroom ready to forge a relationship with bloggers?
Photo courtesy of WNBC.com.
6 Comments Add your own
1. thebeijingchannel | February 2nd, 2007 at 6:15 am
“is your newsroom ready to forge a relationship with bloggers?”
pssst!
you wouldn’t even need to actually let them in your newsroom - most would settle for a spot on the weather patio!
2. Safran | February 2nd, 2007 at 8:52 am
I should point out that Terry Heaton has been doing this with WKRN and its GM Mike Sechrist for a couple of years now. Yeah - he’s my AR&D colleague - but this concept is really his brainchild. Enough with the credit - it’s simply a good idea that every channel should embrace. When you make friends with your audience, they’re bound to be friendly back. And they’re going to help spread your message.
3. thedetroitchannel | February 2nd, 2007 at 9:44 am
and one of the things i’ll always remember about what Terry Heaton says about these blogger meet-ups is “the hugs are real”.
as they should be.
4. sherri | June 1st, 2007 at 5:06 am
Hi I’m extremely interested in working at WNBC I’m 42 and need work and I’m an honest individual that needs the right opportunity to show the right employer how I go above and beyhond what they ask for I’m willing to learn and if anyone can help me I would truely appreicate your help. Thank you so very much Sherri
5. Zacharias | November 26th, 2007 at 10:46 pm
interesting
6. Angelos | February 11th, 2008 at 8:33 am
Cool!
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