Viacom-YouTube: Your thoughts?

Cory Bergman February 2nd, 2007

The most popular TV video on YouTube, arguably, is provided by the Daily Show and Colbert Report. In fact, I have to admit that I’ve watched probably one-third of all my Daily Show video on YouTube despite the fact I record the show on my DVR. I rarely visit ComedyCentral.com, which has now improved its video player (embeddable) and reworked the home page to highlight a video player front and center — even automatically playing a Daily Show clip when you visit the site (below). So as Comedy Central clips disappear off YouTube, what will happen? Will ComedyCentral.com’s traffic increase? Ratings go up? Or will the loss in promotion from disappearing from YouTube have the opposite effect?

Writes Safran in comments below: “There is this strange assumption that viewing is zero-sum. That if you watch a clip on YouTube, that takes away from your viewing it on a network’s site. It’s nonsense. And even if it does take away from an ‘official site,’ so what? The show has received terrific exposure by getting passed around. Networks obsess over promos - promos that nobody cares about and people fast-forward through. YouTube is the ultimate promo: find a clip of a show you like and tell a friend. Everyone wins.”

12 Comments Add your own

  • 1. discreet_chaos  |  February 2nd, 2007 at 5:10 pm

    Once again, I’m seeing no indication that they’re pulling them from their MTV-owned sister site, iFilm and in fact, I just pulled-up their “Daily Show” clips, ordered them by date and found they’ve uploaded seven today.

  • 2. Safran  |  February 2nd, 2007 at 5:10 pm

    There is this strange assumption that viewing is zero-sum. That if you watch a clip on YouTube, that takes away from your viewing it on a network’s site. It’s nonsense.

    And even if it does take away from an “official site,” so what? The show has received terrific exposure by getting passed around. Networks obsess over promos - promos that nobody cares about and people fast-forward through. YouTube is the ultimate promo: find a clip of a show you like and tell a friend. Everyone wins.

    When a network clip goes viral, it’s terrific exposure for a show. Against all its efforts, NBC has revitalized Saturday Night Live with the “Lazy Sunday” and “Special Gift in a Box” that took off on YouTube.

    The old guard keeps missing the point. YT is the best promotion tool ever invented. Play along with it, don’t sue it. You win, your site wins and your show wins.

  • 3. discreet_chaos  |  February 2nd, 2007 at 5:20 pm

    BTW) While I was on iFilm’s “Daily Show” channel, I saw Sarah Silverman’s show listed among the other Comedy Central “channels” and because I haven’t seen it, I watched the clips.

    By doing this, I am doing the show sampling that everyone wants to credit to YouTube and I’m doing it in a very functional embeddable player. I just have to sit through a pre-roll on iFilm’s site, which MTV Networks is profiting from and if I do choose to share the video via my blog, the clip will play without the pre-roll, which could be the direction that YT is headed, anyway.

    You’ve just got to break the YouTube habit. They may have invented and popularized the embeddable player, but they’re not the only game in town. I mean, MTV paid money for iFilms years ago, why shouldn’t they reap the benefits of their own shows, especially if Google won’t play ball?

  • 4. discreet_chaos  |  February 2nd, 2007 at 5:51 pm

    I promise that I’ll shut-up for a while, but it does look like I have to back away a little from my previous comments.

    The Comedy Central clips are being put onto iFilm, everything is beautiful about the display and the layout, but it looks like they may have disabled embedding on their Comedy Central clips. Maybe I’m missing it and I know it was there, but I see the easy embed feature on non-Comedy Central clips, but not on the official output

    I can and will support their decision to only put their clips in place where they profit, but I’ll agree with the two hosts that the ability to embed is an important part of the equation.

    Now, I’ll shut-up for a while; I promise.

  • 5. Mark Moulding  |  February 3rd, 2007 at 4:12 am

    It’s all about the obsession with old-school licensing and distribution deals. The fact is, no matter how much the networks invest in the web, there’s still the old-fashioned view that if clips from your show appear somewhere without your approval then that somewhere must be stamped on - the concept of marketing doesn’t come into it.

    Of course, it’s entirely counter-productive - as viral or word of mouth marketing is the best publicity you could ever hope for.

    And it’s not just about YouTube. Here in the UK, for example, Heroes hasn’t even hit our screens - hardly anyone’s heard of it, and you can’t watch via the web if you’re outside the USA. But because I’ve managed to see the series (and like it), I’ve been talking it up - and now loads of my friends and colleagues just can’t wait to watch it when it eventually starts here. If the old guard had their way, that would never have happened.

  • 6. thedetroitchannel  |  February 3rd, 2007 at 7:32 am

    picking up on what our pal from the other side of the pond said…

    try and purchase foreign music via itunes. npr had a piece on the other day how “underground” trade in foreign bases itunes gift cards is a great business here in the us. he specifically mentioned japanese and german new music and even played a short audio clip.

    due to corporate contract issues this music cannot be legally sold to persons outside a certain geographic location.

    do these suits realize the net has rendered the entire earth ones own backyard?

    talk about stifling your potential.

  • 7. Jim Moore  |  February 4th, 2007 at 12:56 pm

    Viacom has also created NEGATIVE VALUE by truly harming thousands of innocent members of YouTube by mistakenly pulling their videos down.

    Viacom has given a new meaning to “Sweeps Week.” In its “sweep” of 100,000 insurgent videos, it caught up a large number of legitimate vidoes. Mine included.

    I will tell you that it is a drag to have a video taken down, to receive a “DMCA Complaint” notice (actually, three for the same video) in your email box, and to be threatened with having all of your other videos destroyed. Here is what the notice said,

    “Repeat incidents of copyright infringement will result in the deletion of your account and all videos uploaded to that account. In order to avoid future strikes against your account, please delete any videos to which you do not own the rights, and refrain from uploading additional videos that infringe on the copyrights of others.”

    Oh yes, and here is the “easy” way to contest the sweep and get your videos back:

    If you elect to send us a counter notice, to be effective it must be a written communication provided to our designated agent that includes substantially the following (please consult your legal counsel or see 17 U.S.C. Section 512(g)(3) to confirm these requirements):

    1. A physical or electronic signature of the subscriber.
    2. Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access to it was disabled.
    3. A statement under penalty of perjury that the subscriber has a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled.
    4. The subscriber’s name, address, and telephone number, and a statement that the subscriber consents to the jurisdiction of Federal District Court for the judicial district in which the address is located, or if the subscriberis address is outside of the United States, for any judicial district in which the service provider may be found, and that the subscriber will accept service of process from the person who provided notification under subsection (c)(1)(C) or an agent of such person.

  • 8. Drew Robertson  |  February 5th, 2007 at 11:39 am

    Please. This isn’t about viewers or shows or discovery. It’s about big companies trying to stay big as the media business model changes beyond recognition. Does anyone doubt that the way things are headed, GOOG will be much bigger than VIA or DIS or NWS? If you were a VIA suit wouldn’t you fight back with everything you’ve got?

  • 9. Keshav  |  February 13th, 2007 at 2:45 pm

    How do I get the code to embed video from comedy central?

  • 10. gfsg  |  February 13th, 2007 at 8:20 pm

    fuck viacom.

  • 11. mr. T  |  March 15th, 2007 at 6:57 am

    Ummm, Mark dude, I don’t know where you hang but Heroes is definitely online, and I ain’t talking NBC, YT or torrents. So some of us are all up to date, way ahead of our own country’s f2a provider, whichever one picked it up, if at all.

    Just saying.

    And a ton of UKers hang at the same places.

  • 12. Jhon Malcovich  |  March 27th, 2007 at 5:09 pm

    Fuck Viacom

Leave a Comment

(Please keep URLs out of the comment body or the spam filter will block you.)

hidden

Subscribe to the comments via RSS Feed


Most Recent Stories



 

Calendar

February 2007
M T W T F S S
« Jan   Mar »
 1234
567891011
12131415161718
19202122232425
262728  

Posts by Month

Posts by Category