Archive for February 3rd, 2007
It’s estimated that the NFL brings in more profit than the NBA, MLB and NHL combined. And it does it with fewer games, tighter rules and a tough stance against overexposure. Writes Richard Siklos in the New York Times, “The prevailing view is that just about any media property can become a 24/7 digital brand regardless of how often it has been produced in the past. But the Super Bowl is a reminder that amid the digital blur, the Event remains singularly powerful.”
February 3rd, 2007
Cambridge, MA
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Cambridge, MA
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Cambridge, MA
Read the full post February 3rd, 2007
Cambridge, MA
Read the full post February 3rd, 2007
Editors’ Note: We have pixelated the creature’s offensive holding of a remote control.
(Or make your own terrifying marketing sign here.)
February 3rd, 2007
A day after Viacom demanded YouTube pull its TV video off the site, clips are beginning to disappear with a new message:
Normally in situations like these, the message is “This video has been removed due to terms of use violation.” But in this case, YouTube is coming right out and saying it’s “copyright infringement.” Interesting.
February 3rd, 2007
Lost Remote was in the first handful of sites to sign with Federated Media about a year ago, and now dozens and dozens of sites have joined the blog ad network. FM announced this last week that Rocketboom and Ask a Ninja are among the new members, and it has signed a long term extension with Digg. (There’s been plenty of discussion about the Ask a Ninja deal and whether FM guaranteed the authors $300,000 in revenue this year.) FM says it has grown to 365 million monthly pageviews with advertisers like Cisco, Microsoft, IBM, Nissan and Nike. So why it such a big success? In part because FM is focusing on quality advertisers and quality blogs, and its contract is easy to swallow (no ownership). PaidContent, though, has not signed with FM and continues to be very successful doing its own direct selling with more niche technology clients, with likely higher returns. Whatever the model, it’s clear that there’s money in blogging, at least for those that have built an audience.
February 3rd, 2007
