Federated Media signs Rocketboom, others
Cory Bergman February 3rd, 2007
Lost Remote was in the first handful of sites to sign with Federated Media about a year ago, and now dozens and dozens of sites have joined the blog ad network. FM announced this last week that Rocketboom and Ask a Ninja are among the new members, and it has signed a long term extension with Digg. (There’s been plenty of discussion about the Ask a Ninja deal and whether FM guaranteed the authors $300,000 in revenue this year.) FM says it has grown to 365 million monthly pageviews with advertisers like Cisco, Microsoft, IBM, Nissan and Nike. So why it such a big success? In part because FM is focusing on quality advertisers and quality blogs, and its contract is easy to swallow (no ownership). PaidContent, though, has not signed with FM and continues to be very successful doing its own direct selling with more niche technology clients, with likely higher returns. Whatever the model, it’s clear that there’s money in blogging, at least for those that have built an audience.
33 Comments Add your own
1. Vinny | February 3rd, 2007 at 1:43 pm
Wasn’t BB already signed up with Battelle & Co.?
Or did they just renew?
2. Cory | February 3rd, 2007 at 10:55 pm
They renewed. Boing Boing was Battelle’s first site.
3. Drew | February 4th, 2007 at 3:32 pm
I really like FM, but Rocketboom does not have a deal with them. The press release included us by error.
4. Nicolaon | June 5th, 2007 at 1:07 am
Nice
5. Argyros | June 5th, 2007 at 4:34 am
Cool.
6. Georgios | June 6th, 2007 at 11:12 am
Nice!
7. Theodosios | June 6th, 2007 at 1:27 pm
Cool.
8. Lefteris | June 6th, 2007 at 1:49 pm
Cool…
9. Eleftherios | June 8th, 2007 at 12:26 am
Nice…
10. Boreas | June 8th, 2007 at 4:22 am
Nice…
11. Maximos | June 8th, 2007 at 9:06 am
Nice…
12. Stylianos | June 9th, 2007 at 8:26 am
Cool.
13. Adonis | June 10th, 2007 at 8:54 am
Sorry
14. Loukas | June 13th, 2007 at 4:39 pm
Cool…
15. Dion | June 13th, 2007 at 7:51 pm
Interesting…
16. Evangelos | June 14th, 2007 at 6:22 pm
Cool!
17. Andonios | June 21st, 2007 at 5:31 am
Interesting…
18. Aleda | July 9th, 2007 at 1:46 am
Cool!
19. Martinos | July 9th, 2007 at 11:01 am
Interesting…
20. Konstandinos | July 9th, 2007 at 12:27 pm
interesting
21. Arsenios | July 10th, 2007 at 1:29 am
Cool…
22. Anastassios | July 10th, 2007 at 4:57 am
Cool.
23. Hippocrates | July 10th, 2007 at 5:53 am
interesting
24. Eleni | July 10th, 2007 at 3:46 pm
Sorry
25. Kostas | July 10th, 2007 at 8:18 pm
Sorry
26. Makis | July 10th, 2007 at 9:44 pm
Cool…
27. Elias | July 28th, 2007 at 1:53 pm
interesting
28. Kalinikos | August 2nd, 2007 at 12:12 am
interesting
29. Andros | August 4th, 2007 at 6:34 am
Sorry
30. Giannis | August 18th, 2007 at 5:03 pm
Interesting…
31. Stefanos | August 27th, 2007 at 12:40 pm
Nice!
32. Dimitri | September 2nd, 2007 at 11:40 pm
interesting
33. Argyros | September 17th, 2007 at 4:33 am
Nice!
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