NFL capitalizes on scarcity to score big
Cory Bergman February 3rd, 2007
It’s estimated that the NFL brings in more profit than the NBA, MLB and NHL combined. And it does it with fewer games, tighter rules and a tough stance against overexposure. Writes Richard Siklos in the New York Times, “The prevailing view is that just about any media property can become a 24/7 digital brand regardless of how often it has been produced in the past. But the Super Bowl is a reminder that amid the digital blur, the Event remains singularly powerful.”
2 Comments Add your own
1. Bryan Murley | February 4th, 2007 at 7:28 am
I’ll argue against the thesis here. Football is a different sport than the others - more players involved, the plays are scripted, football is a religion in the deep south. In short, it’s not just fewer games that make it the bigger draw.
And whatever the lesson there, it’s hardly evident that it applies to news media.
2. thedetroitchannel | February 4th, 2007 at 8:20 am
what’s a thesis???
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