Best and worst Super Bowl commercials
Cory Bergman February 5th, 2007
What’s interesting about this year is just about everyone has different favorites — no one spot stood out as a home run. (Watch them all here.) Writes Mike Penner in the LA Times, “Even Sunday’s sloppy, soggy turnover-fest was more interesting, more inventive and infinitely more memorable than any of the many opportunities fumbled away by a marketing industry whose creative imagination is running on fumes.” True, and maybe that’s why Madison Avenue is tapping the talents of amateurs to produce new ads, like that Doritos spot of the guy who crashes (”crunch!”) and the woman who runs up to him (”smooth?”) Doritos calls it the first-ever, completely fan-created Super Bowl ad. So what do you think? How does this year’s commercials stack up against previous years, and which spots were your best/worst?
10 Comments Add your own
1. AC | February 5th, 2007 at 4:46 am
Honestly, none of the commericals wowed me. The biggest laugh was probably the Robert Goulet spot, it was giddy and goofy but just not very memorable.
Click on the “AC” above this post to see something much funnier than those stale commericials.
2. El Dangeroso | February 5th, 2007 at 5:19 am
Best was the Goulet nuts ad, but that’s not saying much.
The worst, by a mile, was the one with the shirtless guys grinding up on the Chevy full of girls. Seriously, what the hell? I’m surprised the tagline wasn’t “Chevy: It’s practically gang-rape.”
3. Dave | February 5th, 2007 at 6:11 am
Any other local stations produce ads? We did a :60.
For the spam filter:
www[dot]youtube[dot]com/watch?v=ijLAPCGTAY0
We’re adding lots of extra behind the scenes, music, and blooper content to our site: 10tv.com.
4. Hussman | February 5th, 2007 at 6:36 am
I, too was underwhelmed. I have to say my favorite was the Letterman/Oprah promo, which likely fell flat to younger viewers.
But I give credit to K-Fed for pulling off a clever spot. The guy wasn’t bad. Yes, the Doritos spot was good, and Careerbuilder.com should have stuck with the monkeys.
5. Jason | February 5th, 2007 at 7:37 am
Dave, my station did a spot too: Click on my name and the link is in the first blog entry.
6. thedetroitchannel | February 5th, 2007 at 7:59 am
i switched vodkas just a few days ago. i was hoping that had something major to do with the seemingly poor quality of the commercials.
7. Treehouse | February 5th, 2007 at 8:24 am
There were 3 Coke ads which stood out: Happiness, Grand Theft Auto and the old guy.
All had great music and the old guy was inspiring.
8. thetampachannel | February 5th, 2007 at 8:37 am
W-A-Y off topic again, but it’s interesting to watch the dumbing down of the Boston Bomb Plot from last week.
within hours of “blogger” safran making the scene it was reduced to Bomb Scare, then over the weekend a Marketing Scare, now boston media is selling it as a “Marketing Ploy”.
did i hear that charges were dropped against those two would-be terrorists? i guess a sign ordinance violation would further embarrass the cops and the press.
the traditional media really had better shine a very bright light upon themselves and see why they continue to make themselves irrelevant.
sago mine tragedy all over again.
9. Randy Hoffman | February 5th, 2007 at 8:57 am
I, too, thought the Super Bowl creative efforts were underwhelming. But I do believe something happened in this year’s game of marketers that will have significant and lasting effects. Imagine, a commercial made for the reported cost of $12.00 ranked as one of the “best” commercials in the game. I believe that spot will not escape the attention of folks writing the checks for those million dollar production budgets. Particularly those in charge at the automakers that are bleeding red ink.
10. invitedmedia | February 5th, 2007 at 9:03 am
randy, the problem with that “$12″ ad is that now the flippin’ beancounters will use that as their benchmark; next year’s ad budget will be $9.
a whopping 30% savings!
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