NYTimes.com to post user-created video

Cory Bergman February 5th, 2007

Beginning next month, NYTimes.com will begin posting user-created video. “The most expensive thing is the journalists themselves. That’s why user-generated content is interesting,” said Nicholas Ascheim, director of entertainment for video and audio at New York Times Digital. Also, NYTimes.com will soon offer an embeddable player. “We’re comfortable about embedding our video on other sites now,” he said. “Amassing an audience to make a business out of this on your own site is probably not a reality.” Also in the same article, Yahoo is looking into offering micropayments for user-created video, and the portal plans to launch a “different approach to news telling” around the end of March. What’s wrong with this picture? Neither Yahoo or NYTimes.com are TV companies, which should be innovators in this space.