Search beats TV promotion

Cory Bergman February 5th, 2007

Last week, as most of you know, Steve Safran broke a national story here on Lost Remote. He appeared on ABC and MSNBC, as well as Boston TV and radio, with plenty of Lost Remote mentions. While our traffic nearly doubled for the day, it more than tripled the next day. Why, according to our logs? Search engines pointed thousands of users to Lost Remote for both the Aqua Teen Hunger Force story and the bad hair bride video. Which is a powerful lesson for TV folks: showing up near the top in Google for popular search terms trumps nationwide promotion on TV (well, unless you have a spot in the Super Bowl). So how’s your search engine optimization going?