Comments on: Promote the web in weather promos http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/ Where TV Finds the Future Sun, 07 Sep 2008 09:00:48 +0000 http://wordpress.org/?v=2.5.1 By: Tim http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-167284 Tim Thu, 08 Feb 2007 02:22:13 +0000 http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-167284 Man, this is all part of the same general thing: gotta stop thinking of the organization as a "TV News" organization and as just a news organization. Losing the 'TV' prefix allows you to concentrate on serving news , weather, and sports to your community however they want to consume it. Why can't I go to your site, for example, and sign my cell phone up for updated sports scores from my high school's teams? Send me the score and a quick note like "Bronson scores on 73 yard pass play", etc. So - promote your _coverage_, and let me choose how I get it. Man, this is all part of the same general thing: gotta stop thinking of the organization as a “TV News” organization and as just a news organization. Losing the ‘TV’ prefix allows you to concentrate on serving news , weather, and sports to your community however they want to consume it. Why can’t I go to your site, for example, and sign my cell phone up for updated sports scores from my high school’s teams? Send me the score and a quick note like “Bronson scores on 73 yard pass play”, etc.

So - promote your _coverage_, and let me choose how I get it.

]]> By: Safran http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166774 Safran Wed, 07 Feb 2007 16:59:07 +0000 http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166774 I never get a "right on." *Sigh.* I never get a “right on.”

*Sigh.*

]]> By: Cory http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166733 Cory Wed, 07 Feb 2007 16:00:21 +0000 http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166733 Ooops, right on, Warley! Ooops, right on, Warley!

]]> By: Stephen Warley http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166726 Stephen Warley Wed, 07 Feb 2007 15:50:31 +0000 http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166726 Hey Bergman, there is another Steve here on LR:) Sorry for being a slacker. I'm being forgotten already . . . .serves me right! Hey Bergman, there is another Steve here on LR:) Sorry for being a slacker. I’m being forgotten already . . . .serves me right!

]]> By: Cory http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166717 Cory Wed, 07 Feb 2007 15:43:55 +0000 http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166717 You're right on, Safran. Weather promotion on TV should be either coverage-based (storms) or image (expertise), not for the forecast. And we need to promote why we're better, both on TV and the web, than the generic forecasts on portals. Most people don't see the difference. You’re right on, Safran. Weather promotion on TV should be either coverage-based (storms) or image (expertise), not for the forecast.

And we need to promote why we’re better, both on TV and the web, than the generic forecasts on portals. Most people don’t see the difference.

]]> By: Graham Knewall http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166708 Graham Knewall Wed, 07 Feb 2007 15:39:01 +0000 http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166708 Why wait 'till the late news for weather? BECAUSE METEOROLOGISTS ARE VERY LONELY AND THEY NEED TO KNOW YOU'RE WATCHING OR THEY MIGHT JUMP OFF A CLIFF OR SOMETHING... Don't laugh. It's true. Why wait ’till the late news for weather?

BECAUSE METEOROLOGISTS ARE VERY LONELY AND THEY NEED TO KNOW YOU’RE WATCHING OR THEY MIGHT JUMP OFF A CLIFF OR SOMETHING…

Don’t laugh. It’s true.

]]> By: Joe http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166666 Joe Wed, 07 Feb 2007 14:51:59 +0000 http://www.lostremote.com/2007/02/07/promote-the-web-in-weather-promos/#comment-166666 <i>Why wait for the 11 o’clock news, when I can grab my laptop off my coffee table?</i> I just fire up the Wii. This is why local weather promos need to be about something specific, rather than just "get the weather" or even "we have awesome technology." Go for a personality sell, or some unique marketable that you can only get on that newscast (ongoing contest? special feature?) Why wait for the 11 o’clock news, when I can grab my laptop off my coffee table?

I just fire up the Wii.

This is why local weather promos need to be about something specific, rather than just “get the weather” or even “we have awesome technology.” Go for a personality sell, or some unique marketable that you can only get on that newscast (ongoing contest? special feature?)

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