Snickers scrubs Super Bowl ad site
Cory Bergman February 7th, 2007
Ooops. That Snickers commercial (video) during the Super Bowl that featured two mechanics kissing unintentionally then trying to shake it off like it was the kiss of death, has drawn some fire from gay and lesbian groups (and I imagine many conservatives didn’t like it either.) So now Snickers has pulled down most of the content on the site, AftertheKiss.com, that featured alternative endings to the ad, one of which is the mechanics beating each other with wrenches. OK, does anyone test this stuff with real people first? The backlash was entirely predictable, and Snickers and its ad agency deserves it for being so detached from today’s reality.
17 Comments Add your own
1. Dave | February 8th, 2007 at 4:54 am
Personally, I didn’t find the commercial funny and the folks at Snickers are idiots for not seeing this one coming. Yea, where was the testing?
I figured the Carlos Mencia / “No English” ad would have caused a problem but I’m a white guy, and I’m afraid to do / say anything these days.
2. Chris Rooney | February 8th, 2007 at 6:18 am
At least they didn’t hang Lite-Brites with a Snickers logo around Boston. That would’ve been the wort thing they could do!
3. Echy | February 8th, 2007 at 6:20 am
I thought it was funny, but I guess political correctness wins again.
4. themoscowchannel | February 8th, 2007 at 6:31 am
imagine if it were two girls kissing.
it would be everywhere rather than nowhere.
5. Hussman | February 8th, 2007 at 7:51 am
That’s because lesbianism is accepted because it’s hot. Two guys kissing? Well, that’s just gay.
A side of effect of men ruling the world.
6. Andrew Tyndall | February 8th, 2007 at 7:52 am
I am with Echy on this. I thought it was especially provocative since the inspiration for the mechanics’ mutual desire was a brown turd-like object. Talk about a shit-eating grin.
7. Steve | February 8th, 2007 at 8:35 am
Look at all the extra coverage that has been generated — good or bad doesn’t really matter anymore. Has Snickers put out more clever ads in the past? Yes. Can you tell me you remember even one of them?
8. Alyssa | February 8th, 2007 at 8:54 am
For the record, the 4 macho men that I watched the game (and commericals) with thought it was funny.
Which do you think the right wing hated more- Snickers men kissing or Janet Jackson’s boob?
9. Nick Geidner | February 8th, 2007 at 9:46 am
Wow…good question. Hmmm….either way I think the ad worked for Snickers. It generated contrevorsy and extra free press, but it’s to being seen as being done in a malicous fashion and it wasn’t too deflamatory. People are just pretty much saying what where they thinking. The general public is seeing it as a goof-up as opposed to Snickers being anti-gay.
So Snickers gets the extra press and they don’t get boycotted? But how could any one boycott Snickers they are full of yummy goodness? But I guess I am boycotting Snickers for the next couple weeks, until I eat through my girl scout cookies. Nevermind.
And I am still stuck on Alyssa’s question.
10. Steve Safran | February 8th, 2007 at 10:07 am
GEAR SHIFT: I prefer Milky Way. Charleston Chew is my favorite. Spontaneous LR Poll, anyone?
11. Daniel | February 8th, 2007 at 10:17 am
Geez, I’m gay and I thought it was funny. I took the ad as not being so much as anti-gay but as the two guys being so stupid. If anything is was anti-male.
12. thehydeparkchannel | February 8th, 2007 at 10:35 am
i had an almond joy yesterday while visiting chicago for the day. first one of those i ate in ten years.
probably not my favorite, but damn good.
damn cold in downtown chicago too.
13. WiggyWack | February 8th, 2007 at 3:02 pm
Gays perfer Almond Joys because they have nuts.
14. thehydeparkchannel | February 9th, 2007 at 6:46 am
must be latent bisexuality then; sometimes i feel like a nut and sometimes i don’t.
15. Anonymou | February 9th, 2007 at 2:27 pm
Dude… this was the most disgusting Super Bowl commercial ever, but it was funny! Have a sense of humor!
16. mankindofguy | February 10th, 2007 at 10:29 pm
well personally, i thought i was one of the best souperbowl commercials this year, comon guys have a sence of humour, if it would have been 2 girls and insted of guys, this would be posted everywhere!
17. Gus | June 3rd, 2007 at 7:18 pm
Do not be a pack of idiots, IT IS FUNNY, and it DOES NOT OFFEND ANYBODY, political correctness BS!!!
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed