Yahoo tweaking its video strategy

Cory Bergman February 7th, 2007

Later this year, Yahoo Video will migrate away from a user-created video destination to more of a showcase for professional or semi-professional content that’s “programmed” through the entire site, as in Yahoo Food, Yahoo Tech and Yahoo TV. “As a strategy, we want to provide premium content,” said Vince Broady, head of entertainment, games and youth at Yahoo. Analysts say Yahoo is making the changes in the wake of the Google-YouTube deal. “YouTube has won as the video destination and that doesn’t preclude Yahoo from being successful with video. But I think it needs to finds a different approach for the time being,” said Greg Sterling, principal with Sterling Market Intelligence.