Archive for February 8th, 2007
Seen in a TV news director’s inbox: an email from a reporter looking for a job with a link to his resume tape streamed on YouTube (search=”resume tape”). Great idea, especially as NDs increasingly look for web-savvy reporters and photographers. Says someone in comments below: “I have to tell you, getting a demo reel as a streamed link is a HUGE plus for me as a hiring manager. I won’t say I disqualify tapes, but I am far more patient with click and play.”
February 8th, 2007
Below, an Alexa graph Terry Heaton generated that speaks plenty about the mistake Viacom is making by pulling its video from YouTube. Viacom is missing out on the massive reach of YouTube by its shortsighted power play. When you pull clips from YouTube, you don’t get them at your site. You just lose them, period. And you lose all the free marketing you were getting, along with the goodwill of your most passionate audience members. Take a look at the relative reach of YouTube (red line) versus ComedyCentral.com (blue line):
Writes Terry: “There has been no appreciable growth in the comedycentral.com site since Viacom yanked its videos, so what’s the point? Clearly, Viacom isn’t betting that people will flock to its site, because they won’t. NBC learned this lesson in the winter of 2005-2006, when it demanded YouTube pull the Lazy Sunday clip from Saturday Night Live. Their argument at the time was that people would come to the nbc.com site to watch the clips. They didn’t.”
February 8th, 2007
Fresno, CA
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Fresno, CA
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Portland, OR
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Virginia Beach, VA
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A new survey by Advertising.com illustrates how online video has become mainstream in web content consumption. Two-thirds of web users say they watch online video at least once a week. Here’s how their content choices break down:
49% News clips
47% Music videos
33% Movie trailers
26% TV shows
21% User-created videos
Of course, people 35+ prefer news clips, while the younger set sticks with entertainment. Another interesting data set: gaming sites had the highest click-through rates for video ads (.87%) followed by career sites (.71%) and auto sites (.63%).
February 8th, 2007
