A new survey by Advertising.com illustrates how online video has become mainstream in web content consumption. Two-thirds of web users say they watch online video at least once a week. Here’s how their content choices break down:
49% News clips
47% Music videos
33% Movie trailers
26% TV shows
21% User-created videos
Of course, people 35+ prefer news clips, while the younger set sticks with entertainment. Another interesting data set: gaming sites had the highest click-through rates for video ads (.87%) followed by career sites (.71%) and auto sites (.63%).
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There can be little doubt that online video is growing rapidly, but let’s face it, “Two-thirds of web users watch video weekly,” is not a statement bubbling over with truthiness…
I don’t believe the story is in the specific numbers. Rather, it seems clear to me most peope are growing comfortable accessing video online. That comfort level will be a foundation that will usher in many viewing pattern changes.