ABC.com expanding video, selling out of ads
Cory Bergman February 9th, 2007
Anne Sweeney, co-chair of Disney Media Networks, said ABC.com sold out of video ads surrounding its streaming TV shows in Q4 and Q1, and the network has secured agreements from 80 percent of its affiliates to incorporate local ads into the player. Sweeney said users had streamed 50 million episodes (either part or full) since September. Coming this September, ABC.com will launch an expanded section for America’s Funniest Home Videos for users to upload their own clips and watch video that’s featured on the show (about time!) With all the advertising demand, ABC.com will soon offer the “Pause Ad,” which appears over the screen for the entire time a user pauses a clip. And ABC.com will also be able to geo-target its video ads. Finally, ABC.com will launch two new players: a full-screen, high-res viewer and a mini-screen for desktops. Clearly, ABC.com is leading the industry with the best user experience and the most powerful advertising platform for streaming TV shows.
A Nissan ad during Grey’s Anatomy on ABC.com which features a video clip embedded inside a full-screen Flash presentation. A much more engaging (and of course, interactive) experience than any TV ad.
2 Comments Add your own
1. theannarborchannel | February 9th, 2007 at 8:25 am
is “selling out ads” a great thing?
i would think it is a sign the ads are too cheap.
“geo-targeting” would be a real winner for local affiliates’ channels since the ‘dirty little secret’ that quite a percentage of eyeballs are from out-of-market.
2. Dan | February 10th, 2007 at 12:21 am
The ads are louder than the program material.
This simple technical detail is just too much for
internet dudes I guess. Probably don’t even know
what a VU meter is.
Also, I bought NBC’s Studio 60 from iTunes this week.
The setup is sooo in the soup you can’t see anything.
All blacks are crushed to smithereens. Waveform
monitors are sooo last decade I guess.
So much for “the new” way of watching TV.
Dan
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