ESPN teams up with Verizon for mobile
Cory Bergman February 9th, 2007
Mobile ESPN will be reborn after an ambitious but failed attempted to do it alone. This time, ESPN is partnering with Verizon Wireless to launch a service under the V-Cast umbrella. “Not all people with V-Cast capable handsets use V-Cast. We expect ESPN will drive additional adoption,” a Verizon exec said. Mobile ESPN will feature real-time scoring updates, video highlights, short newscasts and news alerts. Also, ESPN will launch a real-time video channel on Verizon’s upcoming MediaFLO mobile network, which is expected to launch in at least one market next month. Finally, ESPN.com will soon debut a condensed version of ESPN’s SportsCenter. It will be posted on ESPN.com seven days a week beginning at 6 a.m. AT&T has signed on as the sponsor.
1 Comment Add your own
1. Joel | February 11th, 2007 at 3:42 pm
The battle begins. Sprint will pressure the NFL to keep NFL highlights from appearing on Verizon. The “condensed version” will probably be a talking heads version.
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