Archive for February 10th, 2007
Wow, I just watched the trailer and I’m making sure my DVR is set to record Frontline’s upcoming four-part special called “News War.” Lowell Bergman examines the massive changes and challenges facing journalism, from protecting sources to the White House to the internet. Frontline promises “unequaled, behind-the-scenes access” to national newsrooms, as well as some heavy-hitting interviews. The first installment airs Feb. 13th.
February 10th, 2007
Chalk one up for the Barack Obama campaign today as they rolled out a social network called My.BarackObama.com. Create a profile, start a blog, add friends, set up groups and coordinate events. It’s the next level in high-tech campaigning, and I imagine it will be tremendously successful — if it doesn’t implode from all the use (it’s slooow today). Screen grab of a profile page…
February 10th, 2007
To promote the horror movie, “The Number 23,” New Line Cinema set up confession booths with video cameras in D.C. bars. As people confessed to various things, editors quickly cut the clips and then streamed them over banner ads across sites like MySpace and FoxSports. Cool, huh?
February 10th, 2007
PaidContent scoops that the two founders of the radio ad firm dMarc, which was acquired by Google, have left the company. It’s a setback in Google’s quest to extend its successful advertising formula to the radio industry. Industry insiders tell the NY Times that Google Audio, as it’s called, is having difficulty securing enough high-quality radio airtime to lure serious advertisers. Traditional media, as Google is learning, is not so easy to change.
February 10th, 2007
