‘Almost live’ video in banner ads
Cory Bergman February 10th, 2007
To promote the horror movie, “The Number 23,” New Line Cinema set up confession booths with video cameras in D.C. bars. As people confessed to various things, editors quickly cut the clips and then streamed them over banner ads across sites like MySpace and FoxSports. Cool, huh?
4 Comments Add your own
1. James Cridland | February 11th, 2007 at 3:56 am
Very cool… if you’re the ad agency, so you can send out dumb press releases and pat yourself on the back.
But otherwise: no, not cool.
Why did it make this ad work any better if the video was ‘nearly live’, instead of pre-produced two weeks ago, or pre-produced yesterday?
After all: the people concerned won’t be seeing themselves on the ads; the people watching the ads don’t get anything extra apart from potentially less-slick video. It’s a no-benefit situation for anyone.
My employer streamed live banner ads online (did them in January 2006, which was a UK first from what we could tell); the benefits are obvious, particularly when you’re, as we were, streaming video from a new, live, radio show.
But I don’t see any benefit of ‘almost live’ stuff, apart from the ad agency being able to charge even more to buy themselves some new red braces and big glasses.
2. John | February 20th, 2007 at 3:23 pm
Very nice site!
3. flowers_shop | March 21st, 2007 at 12:07 am
Great site. Keep doing.
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