Comments on: ‘Almost live’ video in banner ads http://www.lostremote.com/2007/02/10/almost-live-video-in-banner-ads/ Where TV Finds the Future Tue, 07 Oct 2008 00:29:24 +0000 http://wordpress.org/?v=2.5.1 By: free music downloads site http://www.lostremote.com/2007/02/10/almost-live-video-in-banner-ads/#comment-491271 free music downloads site Sat, 15 Sep 2007 09:57:00 +0000 http://www.lostremote.com/2007/02/10/almost-live-video-in-banner-ads/#comment-491271 Hi boys!bd8ca7ac5f039a20df1afad73ce261dc Hi boys!bd8ca7ac5f039a20df1afad73ce261dc

]]> By: flowers_shop http://www.lostremote.com/2007/02/10/almost-live-video-in-banner-ads/#comment-243013 flowers_shop Wed, 21 Mar 2007 07:07:09 +0000 http://www.lostremote.com/2007/02/10/almost-live-video-in-banner-ads/#comment-243013 Great site. Keep doing. Great site. Keep doing.

]]> By: John http://www.lostremote.com/2007/02/10/almost-live-video-in-banner-ads/#comment-181745 John Tue, 20 Feb 2007 22:23:34 +0000 http://www.lostremote.com/2007/02/10/almost-live-video-in-banner-ads/#comment-181745 Very nice site! Very nice site!

]]> By: James Cridland http://www.lostremote.com/2007/02/10/almost-live-video-in-banner-ads/#comment-170873 James Cridland Sun, 11 Feb 2007 10:56:14 +0000 http://www.lostremote.com/2007/02/10/almost-live-video-in-banner-ads/#comment-170873 Very cool... if you're the ad agency, so you can send out dumb press releases and pat yourself on the back. But otherwise: no, not cool. Why did it make this ad work any better if the video was 'nearly live', instead of pre-produced two weeks ago, or pre-produced yesterday? After all: the people concerned won't be seeing themselves on the ads; the people watching the ads don't get anything extra apart from potentially less-slick video. It's a no-benefit situation for anyone. My employer streamed live banner ads online (did them in January 2006, which was a UK first from what we could tell); the benefits are obvious, particularly when you're, as we were, streaming video from a new, live, radio show. But I don't see any benefit of 'almost live' stuff, apart from the ad agency being able to charge even more to buy themselves some new red braces and big glasses. Very cool… if you’re the ad agency, so you can send out dumb press releases and pat yourself on the back.

But otherwise: no, not cool.

Why did it make this ad work any better if the video was ‘nearly live’, instead of pre-produced two weeks ago, or pre-produced yesterday?
After all: the people concerned won’t be seeing themselves on the ads; the people watching the ads don’t get anything extra apart from potentially less-slick video. It’s a no-benefit situation for anyone.

My employer streamed live banner ads online (did them in January 2006, which was a UK first from what we could tell); the benefits are obvious, particularly when you’re, as we were, streaming video from a new, live, radio show.

But I don’t see any benefit of ‘almost live’ stuff, apart from the ad agency being able to charge even more to buy themselves some new red braces and big glasses.

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