Comments on: Google hits snag in radio ad push http://www.lostremote.com/2007/02/10/google-hits-snag-in-radio-ad-push/ Where TV Finds the Future Sun, 07 Sep 2008 23:08:12 +0000 http://wordpress.org/?v=2.5.1 By: thedetroitchannel http://www.lostremote.com/2007/02/10/google-hits-snag-in-radio-ad-push/#comment-172007 thedetroitchannel Mon, 12 Feb 2007 13:28:16 +0000 http://www.lostremote.com/2007/02/10/google-hits-snag-in-radio-ad-push/#comment-172007 "the super bowl was sold out" may be, but EVERYONE sitting around me at game time let out a collective sigh every mimute or so and it seemed to happen simultaneously with ANOTHER damn cbs promo. whereas with each REAL ad they seemed glued to it; looking for the punch line or chest hair being ripped out. “the super bowl was sold out”

may be, but EVERYONE sitting around me at game time let out a collective sigh every mimute or so and it seemed to happen simultaneously with ANOTHER damn cbs promo.

whereas with each REAL ad they seemed glued to it; looking for the punch line or chest hair being ripped out.

]]> By: Dan http://www.lostremote.com/2007/02/10/google-hits-snag-in-radio-ad-push/#comment-171607 Dan Mon, 12 Feb 2007 03:51:41 +0000 http://www.lostremote.com/2007/02/10/google-hits-snag-in-radio-ad-push/#comment-171607 The Super Bowl was sold out, Mr. DEtroit. All commercial positions were filled. Promo positions are not transfered to spots in network TV. Promo positions are very valuable to a network or station. They are worth as much to the network as they are to advertisers, if not more. As for Google and radio, why are they doing this? They have made great moves elsewhere. Why get involved in a business that's actively trying to drive listeners away with 20 minutes per hour of commercial time and very little new music or programming? Stations are playing it so safe it's destroying the business model of radio which was where you got the latest music and information. Not anymore you don't. Why would Google go there? Dan The Super Bowl was sold out, Mr. DEtroit.
All commercial positions were filled.
Promo positions are not transfered to spots
in network TV. Promo positions are very valuable
to a network or station. They are worth as much
to the network as they are to advertisers, if not more.

As for Google and radio, why are they doing this?
They have made great moves elsewhere.
Why get involved in a business that’s actively
trying to drive listeners away with 20 minutes
per hour of commercial time and very little new
music or programming? Stations are playing it
so safe it’s destroying the business model of radio
which was where you got the latest music and
information. Not anymore you don’t.

Why would Google go there?

Dan

]]> By: thedetroitchannel http://www.lostremote.com/2007/02/10/google-hits-snag-in-radio-ad-push/#comment-171083 thedetroitchannel Sun, 11 Feb 2007 15:19:44 +0000 http://www.lostremote.com/2007/02/10/google-hits-snag-in-radio-ad-push/#comment-171083 it's called a foot-in-the-door. give them some time. "charge market rates to quality clients"? so that's what all those promos are? even the super bowl had waaaay too many promos for cbs that could have (should have) been sold. it’s called a foot-in-the-door.

give them some time.

“charge market rates to quality clients”? so that’s what all those promos are?

even the super bowl had waaaay too many promos for cbs that could have (should have) been sold.

]]> By: thegoogleaudiochannel http://www.lostremote.com/2007/02/10/google-hits-snag-in-radio-ad-push/#comment-170606 thegoogleaudiochannel Sun, 11 Feb 2007 04:28:08 +0000 http://www.lostremote.com/2007/02/10/google-hits-snag-in-radio-ad-push/#comment-170606 Google faces a classic chicken-and-egg scenario. Why would a quality radio station turn over ad inventory to shady enterprises at dollar-a-holler prices when they can charge market rates to quality clients on their own? As things stand now, only little stations so hard up for revenues that they're willing to barter ad inventory in exchange for free dMarc radio automation systems are doing business with them to any serious extent. Unless Google comes up with top-name advertisers willing to pay the freight they'll be shut out of all but the most marginal opportunities. Google faces a classic chicken-and-egg scenario. Why would a quality radio station turn over ad inventory to shady enterprises at dollar-a-holler prices when they can charge market rates to quality clients on their own? As things stand now, only little stations so hard up for revenues that they’re willing to barter ad inventory in exchange for free dMarc radio automation systems are doing business with them to any serious extent. Unless Google comes up with top-name advertisers willing to pay the freight they’ll be shut out of all but the most marginal opportunities.

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